Brand Awareness Campaign for RIA Money Transfer

Motion Billboard OOH Digital Offline

About

A top-of-funnel brand campaign built to land one consistent message across RIA's digital and offline businesses — running in four phases across trains, metro, buses and billboards.

RIA Money Transfer brand awareness ad on a Sydney train carriage
RIA Money Transfer ad panel above train seating RIA Money Transfer ad on a train exterior panel Close-up of the RIA Money Transfer ad inside a train carriage

Challenge

Ria runs on two types of channels — online and in-store — so the brief was to land one consistent brand story across both, for digital and offline customers alike, across four very different physical and digital touchpoints.

Solution

I ran competitor analysis to stay ahead of what was happening in the market, then built a campaign that carried the same message across train and metro panels, bus wraps and billboards, translated into matching motion assets for digital placements.