Digital Ads – Corridor Specific for RIA Money Transfer
About
A scalable ad system spanning both motion and static formats for RIA Money Transfer — quarterly campaigns covering 5–6 remittance corridors at once, retargeting and acquisition, offer-led and emotion-led, alongside digital ad statics across multiple markets including Australia, Brazil, Vietnam, Pakistan, South Africa and Myanmar.
Challenge
Every quarter, RIA needs ad variations across 5–6 money-transfer corridors and multiple markets — some built to retarget existing customers, others to acquire new ones, some offer-led and some generic across all corridors.
Solution
To keep the work sustainable at that volume, I designed in three registers depending on what the business needed to communicate: emotion-led visuals that connect with customers sending money home, information-heavy layouts that spell out an offer or process, and product-led ads that foreground the featured product and its USPs. Building a reusable template library meant each new corridor or market — motion or static — could be scaled quickly without starting from zero.