Marketing Seasonal Campaigns for Rashays

About

As the sole designer supporting Rashays, I worked across the full spectrum of their brand — seasonal marketing campaigns, social content, and the visuals behind their in-store promotions — alongside internal culture and training materials, keeping every touchpoint consistent with their bold, modern-Aussie identity.

Learning & Development

Beyond marketing, I designed the visual assets for Rashays' internal learning portal and staff training materials, helping bring their "Learn, Grow, Inspire" culture to life on-screen. I also designed and produced a printed culture book, distributed across 30+ restaurants nationally — working on the ground with franchisees and staff to gather the requirements and feedback that shaped the final content.